About This Project
Potentia Behavioral Health is a start up health care analysis company. Their main mission is to help health care managers run their facilities more efficiently, from a cost and billing stand point. I created their identity and website to help them stand out a bit in the healthcare crowd. The goal was to have a very clean and flat illustrative style approach. I used a bold, simple color palette that pops against white. The modern look gives a fresh energetic feel. The icon represents a blended team atmosphere while incorporating a pinnacle object style as a leading edge company.
