Hometown Heroes – Peoples Bank
Peoples Bank launched a dedicated initiative to honor first responders across their local markets by creating an exclusive account with meaningful perks, tailored benefits, and community-focused recognition. The program not only celebrated their service but also strengthened goodwill, deepened local engagement, and positioned the bank as a trusted, values-driven community partner.
As lead creative, I guided the visual strategy and campaign development—integrating impactful guerilla-style outreach, a pay-it-forward activation, and coordinated donations to local first responder organizations. The branding system I developed embraced a fresh, patriotic, and refined visual aesthetic, helping the initiative stand out while reinforcing pride, unity, and accessibility.
