About This Project
My thesis exhibit had multiple meanings as a composition. The gears and kinetic motion of the pipework characterized the “machine” and societies’ romance with consumerism, led by advertising and profits. The “bottles” on the shelf represented a “cure” that visitors could take, revealing several different approaches to using graphic design to employ creative freedom and methods to get into a meditative state or “flow”…by focusing solely on processes related to design.
There was also the personal aspect of this exhibition. True self-references in the theory and meaning. The references stem from being burnt out as a designer and feeling as if I was figuratively just “Going Through The Motions.” An exercise in self-expression, so to speak.
And finally, the making aspect of this project. As a lover of all things mechanical (a true oxymoron to the adage of criticism of graphic designs’ impact on consumerism and fuel for the industrial revolution), I made a machine—a machine of gears, pipes, levers, and carriers.
