Motorsports Branding

AK Rallysport (Ari Klein Rallysport) is a Vermont-based rally racing team defined by precision, adaptability, and control across unpredictable terrain. The brand identity is built around a custom AK monogram derived from track geometry, pace-note symbols, and rally numbering systems. Its modular construction allows the mark to shift between full identity, abbreviated symbol, and pattern—mirroring the way rally teams operate across changing stages, surfaces, and conditions.

I led the creative direction and execution of the full visual system, including logo design, vehicle livery, and promotional applications. The livery and graphics prioritize clarity at speed, using simplified forms, strong contrast, and directional elements that reinforce motion and forward momentum. A restrained color palette—anchored by deep greens and punctuated with high-visibility accents—references Vermont’s landscape while maintaining legibility in dirt, snow, and low-light forest stages.

The identity system extends beyond the car into apparel, event graphics, and performance-driven visuals, supported by rally-specific data, numbering, and repeatable patterns. These elements allow the brand to scale seamlessly from vehicle markings to digital dashboards and stage communications, presenting AK Rallysport as a disciplined, technically focused team where design supports performance, consistency, and execution.