About This Project
I led a comprehensive brand refresh for Unity One, starting with a complete overhaul of their website, which had been outdated for over five years. The goal was to align the new website with the refreshed brand identity, creating a consistent experience across all platforms. This included redesigning the site for better functionality, simpler navigation, and mobile optimization. A revamped sitemap streamlined content based on user engagement, making the site more intuitive. My team also condensed content for clarity, with clear calls-to-action guiding users.
The new design embraced current technology trends and anticipated future needs to ensure long-term relevance. Alongside the website, my team and I developed advertising and collateral pieces that reflected the digital rebranding. Both the website and these materials showcased Unity One’s fresh, bold, and fun character while maintaining a professional tone, perfectly capturing the essence of their new brand direction.
